If you’re preparing for an exit and aiming your valuation sights high have you lifted the hood of the engine that powers the business - your operations, to make sure it supports your goal?
The biggest mistake I see businesses making is overlooking their operations during periods of rapid growth. This oversight will cost you dearly when it comes time to exit. By treating your operations as a growth asset before you kickstart the processes to sell you create a bulletproof foundation that commands premium multiples.
Here are the key operational blind spots to look out for that potential investors will spot a mile off and how you can identify them:
1.Disconnected Business Functions
Sales, Marketing and Operations always operate in silos’-each chase their own target. With this you get inefficient hand off’s, rework, miscommunication, customer and revenue delays. Whist the board room are most likely unaware - your customers are and is a common red flag during due diligence.
A sure way to identify this issue is listen to what your people say about each other’s departments. If Sales complain delivery isn’t fast enough to meet their demand and operations complain sales over promise it’s a clear sign this issue exists in your organisation.
2.The Illusion of High Performance
Executives hear only the good news, not the workarounds and firefighting hidden beneath the surface. That thin veneer of excellence collapses under scrutiny-another deal breaker.
Identify this issue by looking for evidence basis around what you are being told. Reach beneath surface metrics and question the data.
3. Hidden Operating Costs
In my experience most operations that haven’t had an objective deep dive audit into performance recently are running at least 20% excess overhead. When buyers uncover the cost to “fix” your operation, they’ll shave that down from your valuation.
A simple way to identify this is ask yourself a simple question- ‘Can I evidence I have the right amount of resource to deliver only value in the operating chain’. If the answer is no then you’re carrying excess resource cost at the very least.
4. Weak Operational Management
As Forbes notes in “6 Actionable Steps for Preparing Your Exit Strategy,” strong operational management is non-negotiable. In every transformation I’ve led, management teams packed with technical experts but lacking true operations skills were the root cause of every blind spot. Acquirers know this and often replace management teams, driving tougher negotiations.
You can easily spot weak operational management when you are stuck firefighting urgent issues or making decisions using poor reporting data.
When the financial stakes are this high, what’s really holding you back from acting now? It often boils down to a lack of understanding and operational know-how, but a few targeted questions can shine a light on your blind spots. And instead of treating operational performance as a last-minute cleanup before a sale, elevate it to a long-term growth strategy your future valuation will thank you for.
So, what do high performing operations that command premium exit multiples look like.
Making You Exit Ready
Here’s a few examples of how we helped some our clients achieve successful exits;
Boutique Opticians
This business was looking to exit but knew they were burdened by manual processes. The executive team were unaware of their underperforming customer journey and excessive operating costs due to this. We undertook a full end-to-end value-chain transformation, introducing improved workflows and real-time reporting. This reduced operational costs, restored margins and improved customer experience. The streamlined, data-driven operations drove notable revenue growth over a 5-year period and attracted a strategic buyer-who singled out the “bulletproof” operational framework as the decisive factor in their acquisition
Engineering Service Firm
This business experienced strong sales but inconsistent delivered. The board weren’t overly troubled by this until they decided to prepare for exit. They quickly realised overpromised lead times forced constant firefighting and patch-work operational work arounds that eroded margins. We realigned sales and operations-redesigning the value chain with shared targets, standardised quote-to-delivery processes, and introduced real-time capacity planning. Pipeline lead times accelerated, profitability increased by 15% and the business doubled its exit multiple from 7× to 14× MOIC 5 years later.
You've already got the exit ambition - build the engine to deliver it
It might be uncomfortable to admit you haven’t considered your operational blind spots, acting now, having a robust approach and the right support can make all the difference.
I help business leaders transform operations into a strategic asset for growth, fundraising, and exit. Helping investors de-risk investment and accelerate ROI through operational due diligence, and…
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